5th CMO Innovation Summit Hong Kong 2020
As we navigate through 2020 to a technologically tectonic new decade, the marketer’s ecosystem will also be witnessing a dramatic shift.
The profile of CMO needs to be redefined to include multiple facets of which delivering an optimal marketing experience, is just one. A CMO now needs to manage technology, costs and business risks in addition to nurturing talents.
How could new capabilities which increase marketing efficiency be tapped through disruptive technology?
The past year in 2019 has been a rather tumultuous one for Hong Kong and its businesses. With the simmering after-effects of the unrest and its impact on businesses being hit, expected to continue further into 2020 – 21, marketers need to re-engage with consumers through successful brand connectivity.
A process which will need continuous and sustainable ideation through working with martech eco-system in Hong Kong and the region and by understanding which relevant technologies will return better ROI.
This June, Questex’s 4th CMO Innovation Summit Hong Kong will bring together over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics, to discuss and share best practices on automation integration to reimagining marketing eco-system to personalization and CX through technology to the next level, through multi-industry case studies.
Key Topics Discussed:
- We have good content: How to translate into successful campaigns
- Driving marketing efficiency: the relationship between CX and better ROI
- Martech agility: Transformation hurdles and how to manage
- Optimizing on influencer marketing campaign on social media: new tools
- Re-adjusting your marketing strategy to ensure long term customer loyalty during challenged market conditions
Who Should Attend:
CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of: