7th CMO Innovation Summit Hong Kong 2022
In a relatively short span of time, our marketing knowledge has been put to incredible test: the branding, demand analysis, communications, stakeholders' collaboration, and technology integration, all of which have gone through massive changes.
This has posed a new set of complex yet interesting challenges to CMOs.
• How to manage and monitor the exponential virtualization in consumption and consumer behavioral patterns
• How to realign the brand and its story with this swift change
• How best to communicate the change with your product / brand and through which channels
• Which technology platforms to choose from in a very crowded environment
• How to measure ROI and optimize.
Key Topics Discussed:
Who Should Attend:
CMOs, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of: